Belfast businesses are friendly – is your online face friendly too?
Last week, fDi Magazine named Belfast as the Best Small European City for business friendliness. We are all used to providing friendly and attentive customer service to those that come to see us at our businesses – but is the online face of your business friendly too?
Unlike your staff and premises, the online face of your business is there 24 hours a day, 7 days a week. For many customers and clients it is the first time they engage with your business – so it needs to make a good impression. Customers are spending more and more time online and they want to interact with your business when it suits them and in a way that is quick and easy for them to get what they need.
Many businesses set up their website when their business opens but they don’t keep it up to date. They then wonder why their site does not rank highly on google or bring in many customers. Older websites are often not mobile friendly and as more and more people access websites on the move, they don’t take the time to look at sites which load slowly or don’t display correctly.
Only two years ago research showed that over 50% of small businesses still had no website. In 2016 not having an online face irritates customers who want to check your opening hours before visiting, find your phone number while they are out and about or check out something about your products without having to phone someone. Increasingly consumers want to interact with your business when it is closed such as booking an appointment online when they get home from work or checking out information on your latest products so they can make a purchase the next day in their lunch break.
New social media practices now also give you the ability to communicate and really engage with your customers and clients in real time. Many businesses have not yet fully embraced this world – but it can be a fresh and modern way to promote your business and show you are a more responsive organisation. Your social media contacts can also become your advocates – sharing information about your products and services 24-7.
Establishing and maintaining a welcoming online presence doesn’t have to be time consuming or costly. It can even help you increase sales and reduce time-consuming phone calls for routine questions. It can also confirm to customers that you have what they need and avoid them going to your competitors.
If you would like to know more about how BCS Web Design can help you to create or enhance the online face of your business, we would love to meet you. You can request an appointment now on our website contact form.