Professional digital marketing support to make your website a success:
BCS offers full-service digital marketing support to give your website an extra boost towards bringing in more business. Our digital marketing skills are certified by Squared Online, the digital marketing qualification developed in partnership with Google and endorsed by the Institute of Practitioners in Advertising. We offer a range of services and can tailor our approach to suit your business and your wider marketing approaches in Belfast and all around Northern Ireland.
We have been working with Pembroke Property Management in London on an improved return on investment with their PPC campaigns, improve organic SEO rankings and improve social media activity.
Below we go through our digital marketing services and how they can make your business a success.
Underpinning all the other services is the analysis we consider to be essential to any web design or digital marketing project. We will explore how your business is performing and how it shapes up against the competition; then consider your business goals for the future.
We can conduct deep analysis of Google Analytics reports, which enables us to create a list of actions to try to increase your sales and to grow your business. We can provide you with a baseline assessment and a way to measure your performance to help you to monitor your progress towards your goals.
We can also analyse how your current site is performing and make changes to the layout and customer experience when they visit certain landing pages on your site in order to maximise your return on any advertising spend. To provide a practical example, when we started supporting Property Insurance Centre we recommended that they change their homepage to remove the clutter and repetitive text which was affecting their organic Google rankings. The redesigned homepage that we produced emphasises the main services which they offer and takes the visitor directly to the relevant page for that type of insurance. Since the redesign of the homepage was completed and the visitor journey has been simplified, approximately 75% of visitors visit another page within the site, a significant improvement on the previous homepage.
We commit to providing regular liaison with our website and digital marketing clients to review how they feel their web presence is working for them and to provide reports based on Google analytics. We can also provide a plan of action together with recommendations and targets for how we will work together until the next agreed review date.
We will take care of every aspect of your email marketing campaigns, including identifying and agreeing a strategy, creating a list of potential targets and designing and producing the email to highlight your strengths and key messages. We can deliver your campaign from start to finish and provide a full analysis of the campaign and its impact. We offer a bespoke service to suit your needs – so can undertake one or all of these aspects depending on what you require to kick-start your business’s email activity.
Email marketing is a low cost method of communicating with existing and potential clients. We can produce a database from your own client data sources or produce a bespoke database to suit your target market. While the success rates of email marketing campaigns are lower than leaflet drops and other forms of advertising such as press advertisements, it is still a cost effective way of promoting your brand, special offers, etc. in comparison to these alternative advertising methods.
BCS has more than a decade of experience of digital design and we craft emails that can increase your return on investment and convert email views into website visits. We can also engage our professional copywriter on your behalf if you want a more tailored approach to ensuring your campaign meets its goals.
We can offer affordable mechanisms to send your emails, such as Mail Chimp, which can also provide an in-depth analysis of what people are reading and clicking from your campaign. We can then provide feedback and analysis to use this information to fine-tune your next campaign.
Lots of businesses and organisations have a social media presence but they do not have the time to keep their accounts and profiles up to date or analyse what posts are the most engaging to their clients. Very few actually use their social media tools to actually network with their current or potentially new clients.
BCS have vast experience designing and using social media platforms such as Facebook, Twitter, Instagram, Google + and Pinterest. We can offer an all-encompassing service to manage your accounts and take the stress out of keeping on top of all your social media networks. We will work with you to create a social media marketing plan and a schedule of postings which can target the relevant networks with the most engaging content at the most appropriate times. We can provide you with statistics and an analysis to show how different postings and social media accounts have performed. We can also provide you with a report on the demographics of your visitors and how to target these segments in future communications.
Social media is an excellent way to get feedback on new services or products that you launch. You will get immediate feedback (positive or negative) which will let you gauge if something is going to be successful or not. One of the other benefits is the increase in traffic to your website – not only to your homepage but also to other landing pages that you may want to encourage visitors to access directly from search engines by increasing their rankings.
Send us a message about your project so we can have a chat about your new website and provide you with a quotation.
028 9600 9028
116a Castlereagh Street