Life After a New Website
Congratulations – you have a new website for your business – what’s next?
After the amount of effort that you have put in to design and create the 24-7 face of your business, it’s important to remember that you want your new website to work for you. BCS Web Design’s websites have inbuilt search engine optimisation based on the keywords which are likely to work best for your business. We also register your new website on google but while this means google knows you exist within a few days, it can take a few months for your keywords to improve your google ranking organically. Sites which regularly update their content on google will rate more highly – so you need to have a plan in place to do this whether by news sections, blogs or linking to updates from your social media accounts.
Unless you have launched an e-commerce site or have a highly competitive keyword, we therefore do not recommend that you start a pay per click campaign for 3-6 months until you see where you rank naturally. But this doesn’t mean that there’s nothing you should do in the meantime as your google listing is only one aspect of promoting your site.
Simply launching a website will not create a business and for existing businesses a new website is ineffective unless you tell people about it. This means you should consider what else would work to help drive visitors to your website. This could include a combination of social media approaches and traditional advertising such as leaflets, press releases, radio advertising or simply adding your new website address to all your branding.
For those that need to consider pay per click campaigns at the outset it’s important to know that no matter what you want to spend and who is going to run your campaign, you need to ensure you are getting proper analytical information about its performance. Google Analytics is one example of how this can be obtained – but failing to monitor how your money is being spent, how people are accessing your site and what they are doing when they get there will waste your marketing budget rapidly – and probably still not achieve your performance targets.
Whether you need guidance and help on pay per clicks campaigns, google analytics, social media or traditional advertising, BCS Web Design is here to help. Please contact us to discuss what your next steps should be.