Will-digital-Marketing-be-automated

Will digital Marketing be automated

Most organisations have already automated parts of their sales and marketing operations through ever sophisticated CRM platforms. Automated workflows can manage large-scale, personalised email campaigns, sending prospects specific content once they meet a certain criteria or trigger point. Long-term, multistage prospect nurturing processes can be built out to gradually drip-feed information crafted specifically to appeal…

what-is-digital-marketing-belfast

What is Digital Marketing

Some people define digital marketing as any kind of marketing that uses any electronic devices, including radio and television. Other people say its marketing that’s based purely on Internet related technology. Then there is ‘inbound’ and ‘outbound’, ‘Social’ and ‘Mobile’, ‘e-marketing’ and ‘web marketing’ to name a few more… The advent of the Internet has…

when-digital-marketing-started

When Digital Marketing started

The answer to that question depends on who you ask and your definition of ‘digital’ marketing! Some say that the first digital marketer was Guglielmo Marconi, because he invented the radio, which is an electronic device after all. Others will claim that digital marketing started in 1971 when Ray Tomlinson sent the first ever email…

what-is-digital-marketing

Why Is Digital Marketing Important?

Why is Digital Marketing important? As the saying goes, ‘go where your customers are’ and from every report and research article, your customers are now online! Just look at the essential headlines recently published by Hootsuite: There are 11 billion unique mobile users in the world today, up 100 million (2 percent) in the past…