Straightforward advice on websites, content, SEO, YouTube, business systems and IT — based on more than 22 years of actually doing the work.
The way people find information online is changing. That doesn't mean SEO has stopped mattering. It means businesses need to think more broadly about how their websites, useful content, traditional search and AI-driven discovery work together.
Read Insight →No jargon for the sake of it. Just practical thinking about the digital problems businesses deal with every day.
What businesses should understand about AI-driven search, useful content, authority and being discoverable beyond traditional Google results.
Read Insight →A website doesn't need replaced simply because it is old. These are the practical signs that it may actually be holding the business back.
Read Insight →Sometimes another monthly software subscription isn't the answer. A system built around how your business actually works may make more sense.
Read Insight →Content becomes much easier when you stop trying to invent posts and start looking at the questions, knowledge and activity already inside the business.
Read Insight →You don't need millions of views for YouTube to be valuable. The right videos can answer questions, demonstrate expertise and keep working for years.
Read Insight →A simple question that exposes whether your backups, hardware and contingency plans would actually keep the business moving.
Read Insight →Search, social and video shouldn't live in separate boxes. Good content can support visibility across several different channels.
Read Insight →A good filming session shouldn't produce one video. With the right planning, one visit can create useful content for several platforms and several weeks.
Read Insight →Files are only part of the picture. We look at the information and systems businesses should think about before something goes wrong.
Read Insight →Explore practical advice across the six areas we work with businesses on every day.
Ideas, filming, social content and getting more useful content from every shoot.
Explore Video Insights → 02Building channels, choosing subjects and turning business expertise into searchable videos.
Explore YouTube Insights → 03Google, AI search, useful content and how businesses can improve the chances of being found.
Explore Search Insights → 04Planning, rebuilding and improving websites so they actually support the business behind them.
Explore Web Insights → 05Using portals, dashboards and bespoke systems to simplify the way everyday work gets done.
Explore App Insights → 06Straightforward advice about hardware, backups, support and keeping business technology working.
Explore IT Insights →Longer, practical guides for businesses that want to understand a subject properly before deciding what to do.
What your website needs, what it doesn't and how to approach a rebuild.
What to film, how often and how to get more content from every shoot.
Google, local search, useful content and the growing role of AI search.
How to identify processes that could become simpler web-based business systems.
Backups, hardware, antivirus, contingency planning and the basics businesses shouldn't ignore.
Not every question needs a 2,000-word article. Sometimes businesses just need a clear, practical answer.
There isn't one number that works for every business. We'd rather see a business produce useful content consistently than try to post every day and run out of things worth saying.
A well-planned filming session can often create enough material for several weeks of social media and video content, particularly when longer videos are broken into shorter useful pieces.
In most cases, yes. Social media can be very good at getting attention, but your website gives the business a digital presence that you control.
It can explain your services properly, demonstrate your work, answer customer questions and give people somewhere to take the next step. We generally see social media and the website as working together, rather than one replacing the other.
AI services can surface and reference businesses when answering some questions, but there isn't a button you can press that guarantees your business will be recommended.
What you can do is make your business clear, useful and easy to understand online. Good website content, consistent information about the business, genuine expertise, useful articles and authority across the web can all form part of a wider SEO and AEO strategy.
SEO is about improving how your business and website can be discovered through search engines. AEO — Answer Engine Optimisation — focuses more specifically on making information easy for search and AI-powered answer systems to understand and use when responding to questions.
We don't see them as competing strategies. Strong website structure, genuinely useful content, clear answers and recognised expertise can support both.
Sometimes. A website doesn't have to be limited to pages that customers read. Bespoke web applications can provide customer portals, staff dashboards, registration systems, booking systems, approval processes and other business tools.
That doesn't mean bespoke software is always the right answer. If an existing product already does exactly what you need, it may make more sense to use it. We look at the business problem first rather than automatically recommending another piece of software.
The important question is whether the employee can keep working while the problem is being fixed. That's why IT support isn't only about repairing computers after something goes wrong.
Backups, contingency planning, sensible hardware choices and access to support can reduce the disruption caused when a desktop or laptop fails.
We don't think websites should be rebuilt simply because a certain number of years have passed. A website should be reviewed when it no longer reflects the business, is difficult to manage, performs poorly on modern devices or no longer helps customers do what they need to do.
Sometimes the right answer is a redesign. Sometimes improving the existing website is enough.
If your customers regularly ask questions that are easier to explain or demonstrate on video, YouTube can make a lot of sense. It can be particularly useful for businesses with genuine expertise that people are already searching for.
The objective doesn't have to be becoming a YouTuber. It can simply be to build a useful library of videos that helps potential customers find, understand and trust your business.
Some of the most useful lessons come from solving actual problems for actual businesses and organisations.
The challenge wasn't simply how the website looked. Gifted needed a better way to manage registrations, programmes and bookings.
View Our Work →A website can explain what a business does. Genuine video content can show the people, expertise and personality behind it.
View Our Work →Why flexible registration functionality made more sense than trying to force every programme through the same fixed process.
View Our Work →Expertise already exists inside many businesses. The opportunity is turning that knowledge into content people can discover.
View Our Work →If three members of staff are copying the same customer information from an email into three different spreadsheets, the problem probably isn't the spreadsheet.
You don't need to work out which digital service you need first. Tell us what's happening and we'll help you work out the next step.
Talk to Big Mouth Digital →