SEO is changing, not disappearing
SEO is still about making a business easier to understand, easier to find and more useful to people searching for what it does. A well-structured website, strong service pages, relevant local information and genuinely helpful content still provide a valuable foundation.
What AI search changes
AI systems can summarise information or answer questions directly rather than simply returning a list of pages. Businesses therefore need to think beyond rankings alone and make their expertise, services, locations and answers clear.
SEO and AEO should work together
We use AEO — Answer Engine Optimisation — to describe making information easier for answer-driven and AI-assisted search experiences to understand. We do not treat it as a replacement for SEO, and no agency can guarantee an AI service will include or recommend a business.
Your wider content matters too
Videos can demonstrate expertise, social content can introduce the business and YouTube can answer questions in depth. Search, content and the website are stronger when they support one another.
What should a business do now?
Make important service pages useful, answer real customer questions, keep business information accurate and create content that adds something worthwhile. Then measure what actually contributes to enquiries and keep adapting.
BMD VIEW
We use digital to solve real business problems. The right answer depends on the business, the people using it and what you are actually trying to achieve.
