The right 300 views can matter
A video watched by a relatively small number of genuine potential customers can be more commercially useful than a viral clip watched by thousands who will never buy.
Use YouTube to answer real questions
Reviews, comparisons, demonstrations, explanations, common problems and buying questions can all become useful video subjects.
Build a library, not a one-off campaign
Useful videos can remain discoverable. Over time, a channel can become a library of answers that helps people understand the business before making contact.
You do not need to become a YouTuber
The business does not need a studio personality. Clear, knowledgeable people explaining useful subjects can be enough, with planning and editing making the process easier.
Connect YouTube to the wider digital presence
Videos can support service pages, articles, social posts and sales conversations. Useful material should not be trapped on one platform.
When YouTube is not the priority
If there are more urgent problems with the website or customer journey, YouTube may not be the first thing to fix. The channel should have a business purpose.
BMD VIEW
We use digital to solve real business problems. The right answer depends on the business, the people using it and what you are actually trying to achieve.
