Importance of Monitoring Your Competitor’s Websites
Keeping an eye on your competitor’s web site and social media profiles should be an important part of your digital marketing campaign. Below are some of the reasons why you should keep a close eye on the competition!
Identifying who they are:
In addition to your awareness of the local competition you should regularly look at google and see who is competing with you in your desired keywords e.g. Electrician in Belfast. Those businesses on the first page are your competition and you must go through every page of their website and social media profiles to see what they are offering, what they do well, what content they are creating is engaging well with members of the public and what products/services they emphasise on their homepage.
Awareness of new products/services:
You will find out what products or services they introduce into their business and then decided on whether you should start offering the same and if so what can you offer with it that is better than your competitor. E.g. cheaper price, special offer, next day delivery, better guarantee, installation in the home, etc.
The keywords they are targeting:
By closely monitoring your competition you will see what keywords they consider to be important (header titles, meta description, heading titles on pages of content, etc.). Incorporate the ones you consider to be important in your SEO strategy and see how you can improve on it, e.g. write blog articles with those keywords incorporated in them.
Incorporate into your digital marketing planning & exceed what they offer:
While monitoring your competition is important, copying them directly is not enough. You must exceed and improve on what your competitors offer, e.g. emphasise and prove that your customer service is better through video testimonials, independent reviews (trip advisor if relevant). You can go down the line of competing on price but customers will pay the same or a bit more if you can improve on what additional services you can provide.
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