Plan subjects before cameras arrive
Build a subject list from customer questions, services, recent work, common problems, useful tips and upcoming priorities before filming starts.
Film in useful groups
Several related answers can be recorded while the right person, location and equipment are already set up. It saves time and helps presenters settle into a natural rhythm.
Capture different lengths
Some subjects deserve detail and others work as a short answer. Filming with both in mind gives the editor more flexibility.
Think about supporting footage
Products, staff at work, locations, processes and close-up detail can improve several videos rather than being tied to one post.
Repurpose without becoming repetitive
A longer conversation might provide clips, quotes, stills and a website article. Adapt each piece so it makes sense where it is published.
Leave with the next session in mind
Keep notes of questions raised during filming and subjects needing more detail. A content process gets easier when the business develops a bank of ideas.
BMD VIEW
We use digital to solve real business problems. The right answer depends on the business, the people using it and what you are actually trying to achieve.
