Preparing a Website for Launch in Belfast
Once you have a new website looking great, it’s time to make sure that it is really ready. Getting the right design is only the first step–next, you have to get a few technical details in order. Here are our tips for getting your website ready for its launch.
Get an XML sitemap made
An XML sitemap will get your site’s individual pages picked up by search engines. Using a tool like Screaming Frog, you can prioritize your pages so the most important ones will show up first.
Use Google Analytics
Google Analytics is a free tool that you can use to get different aspects of your website analyzed, such as visitor traffic. If you’ve used this tool on a previous website, you don’t need to be convinced of its usefulness–but you do need to transfer your Google Analytics code to your new site.
Get your site content optimized
Search Engine Optimization (SEO) consists of various techniques to get your website listed high up on search engines. You can learn the tricks yourself, or take advantage of the professional services available for SEO.
Add Google & Bing Webmaster Tools
If you’re wanting to drive traffic to your website and have optimized your website, you’ll want to add your website to Google & Bing Webmaster Tools. They’re both free and only require you to upload a file to your site’s server or add code to your site. Once setup, both these tools will help you identify areas where your website needs improvement according to the two biggest search engines.
Put redirects in place
If this new site is replacing an old site, make sure people who knew of your old website will get permanently redirected. You can use a 301 redirect to get ninety to ninety-nine percent of your ranking power transferred over to your new site. You should make sure it works properly when you launch your site.
With all of these tips in mind, your new website will have what it needs for a successful launch. If you need assistance with any aspect of the web design process, contact us at BCS Web Design for affordable web design in Belfast.