lost-city-adventure-golf-showcase

PROJECT HIGHLIGHTS

Website Maintenance & Improvement

Website that integrates online booking system integrated into their EPOS system

SEO Optimised

The site has been optimised for their desired keywords.

Digital Marketing

We look after their digital marketing strategy, content creation, PPC management and keyword tracking and reporting.

OVERVIEW

We were approached by the owner of The Lost City Adventure Golf complex at the end of 2018 and we have taken over the website maintenance, updating and digital marketing for the adventure themed mini golf centres in Belfast & Nottingham.

One of the first things we did was to run the website through SEM Rush’s website audit tool in order to make immediate improvements on things such as duplicate page titles, missing meta descriptions and hundreds of other improvements which were made in the 1st month.

While we have no problem in working with other agencies we find it easier as well as the ability to fulfil your best potential to maintain and look after your website as well as carrying out any digital marketing.  Not only does it give us full access to making improvements on your site it also results in you saving money as you do not have to pay extra for us to make the changes to your site as it is included in our digital marketing packages.

Whether you use our video marketing or not we were able to edit and work with the video content that was produced by another agency.

We have noticed a steady 10% increase in vistors and over 20% in conversions since taking over and with new landing pages about to launch in the next couple of weeks we are targeting around 30% in conversion of visitors once the new landing pages take effect.

With all of our digital marketing and website maintenance packages it means that we are on hand 7 days a week to deal with any issues that may occur.  Through SEM Rush & Ahrefs we receive daily updates on their rankings and are quickly able to respond and adapt any content planners in order to counteract any drops or identify any quick gains that appear.

One of our main objectives in Lost City Adventure Golf has been to concentrate on activities in Nottingham and activities in Belfast as these were 2 of the main key phrases we identified early on that would drive some new relevant traffic to their website.

The benefit of using BCS Web Solutions is we are able to carry out all of your digital requirements ourselves or by using few different consultants that we have worked closely with for many years.

With our monthly review reports we identify a comparison to either the same time last year or the previous month, what has worked well and what we feel should be concentrated on next month.  We also report on what offline marketing marketing methods have assisted with the business’s objectives if applicable and because we have worked with lots of clients of different sizes and in different industries we are on hand with any advice you need regarding offline and online marketing methods you might be considering.