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Relax Cakes Case Study

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Lee Watton opened Relax Cakes back in 1999, and has baking and decorating wedding cakes and novelty cakes ever since. Lee wanted to review his online presence and engaged with us to create a simple yet effective responsive website.

After our initial client meeting we identified the site structure and layout, including the creation of an overview video which was to be embedded onto the home page and posted onto the social media account. Lee was keen to ensure that the website was clean, modern and engaging; whilst showing the professionalism for a bride-to-be to be convinced to allow Relax cakes to have the responsibility of creating their unique wedding cake!

As part of our website handover, we deliver one-to-one training working through how to log into the website content management system, and how to update it. We keep in touch over the first few weeks after a site goes live, to ensure any teething issues can be sorted efficiently as part of our standard after care. During this time Lee requested a digital marketing review, and we reviewed and supported some changes to his social media accounts – including assisting with content writing and running a social media competition.

Due to search engine optimisation (SEO) Lee has seen an improvement in his online presence, including a 60% increase in visitors on his website and a 40% increase in engagement in his social media.

If you are thinking of a new website, or digital marketing project please give us a call on  07739010266

Testimonial:

“BCS was recommended to me by a local business owner that they had recently completed a website for. I decided to give Andrew a call and see if he could help. Andrew is very knowledgeable in this field and created a website exactly as I wanted. I worked with BCS to increase the number of people coming onto my site from Facebook. I would, and have recommended BCS Webdesign after the outstanding service I received from them”

– Lee Watton, Owner

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