Russell from RH Wood Floor sanding in Dublin approached us in November to help him with landing page conversion, PPC management and to do improve current ranking positions for 3-4 keywords as well as the business listing on google maps.
The 1st step was to optimise the current website’s on-site SEO and look at the visitor experience and fix a few existing issues with certain sections of the site. After that we carried out competitor’s keyword research and created a content strategy based on the keywords that the client agreed with.
We paused the PPC ads that were not performing well in order to allow for the budget to be allocated to the ads that had the highest conversion rate.
Backlinks have been added through directories and other free sources in order to build the authority of the site.
After the 1st month we were able to achieve an 8.72% increase in traffic with organic visitors and a 50.76% increase in PPC visitors with the same budget.
After the 2nd month we achieved a 16.06% increase in organic visitors and a 65.62% increase in PPC traffic.
In addition to the main RH Wood Flooring site we have started working on the locational websites for areas around Dublin that he owns. We have started working on the technical issues that the site currently has and after those have been fixed and the visitor experience has been improved organic SEO work will start.
We use Ahrefs & SEM Rush for competitor’s research and to monitor how his site is ranking. These tools identify new backlinks as they come on and also identify new opportunities through competitors for the backlinks they use as well.
Through google analytics and adwords we are able to monitor the number of conversions through the different sources, a conversion is considered to be a form fill out or a click on any of the phone numbers on the site.