Start with the problem, not the technology
A new system often begins with a simple problem: information copied between spreadsheets, forms retyped, approvals lost or staff unable to see what they need in one place.
When off-the-shelf software is better
If an established product already solves the problem well and fits the business, use it. Bespoke development should solve a genuine gap rather than recreate something that already works.
Signs a web app may make sense
Good candidates include specific internal processes, several disconnected tools doing one job, repeated manual administration, different user roles or a need to connect customer activity with internal work.
What can a business web app do?
Examples include customer portals, staff dashboards, booking systems, registrations, job tracking, approvals, document areas and bespoke internal tools.
Build around the people using it
The best system is the one customers and staff can actually use. Map the process, decide what each user needs and remove unnecessary steps before adding clever features.
Allow the system to evolve
A sensible first version should solve the core problem without trying to predict every future requirement. Real-world use makes the next improvements clearer.
BMD VIEW
We use digital to solve real business problems. The right answer depends on the business, the people using it and what you are actually trying to achieve.
